Compare · Synup
Synup is a local marketing platform covering listings, review monitoring, review generation, social, local SEO, locator pages and AI-search visibility, operated through an AI agent called Sydekick. Every plan includes all features; plans differ by number of locations, usage credits and white-labeling. Here is how the two compare on price, features and who each is built for, with Synup's details taken from its own website in October 2026.
14 days free · No credit card · No contract
Pick Reviewshake if
You want every review site in one inbox with the reply drafted, requests that run on their own, and a price you can see. Especially if you are an agency that needs white label without an enterprise contract.
Pick Synup if
Agencies and multi-location operators who want a white-labeled, all-in-one local marketing suite (listings, reviews, social, SEO) with public pricing and an API, rather than a review-only tool.
Side by side
| Reviewshakefrom $29 per month | Synup$49/month | |
|---|---|---|
| Pricing | ||
| Starting price | $29 per month, 14-day free trial | $49/month |
| Pricing model | Per location: Starter $29, Growth $59, Ultimate $99, extra locations $30. Agency $199 for 25 locations, seats from $8 | Tiered by location band per month (all features on every plan); usage credits fund agent work. |
| Contract | Month to month, cancel any time. 20% off annual | Monthly plans cancel at end of billing period; Enterprise agreements are termed; billed monthly in advance by card or invoice. |
| Free trial | 14 days, no credit card | 14-day free trial |
| Setup fee | None | None mentioned |
| Reviews | ||
| Review monitoring | Google, Facebook and 100+ sites in one inbox, updated every 12 to 24 hours. Full history imported, email alerts for new and negative reviews, daily, weekly or monthly summaries, custom sources for anything else | Yes. "pulls reviews from 30+ review sites into one inbox" including Google, Facebook, Apple, Tripadvisor and other review sites. |
| Email review requests | All plans, 250 to 30,000 a month. Drip campaigns with delays, reminders and throttling, sent in the customer's timezone from your own domain. Customers added by CSV, Zapier, API, one at a time or an opt-in page | Yes. Email from your own verified sending domain with merge tags and templates; follow-ups and reminders; CRM-triggered sends from HubSpot. |
| SMS review requests | Growth and up, US and selected countries. Templates, reminders and A/B tests, dedicated number on request | Yes. SMS on a toll-free or dedicated local number with A2P 10DLC registration included; also QR codes and branded landing pages per location. |
| AI reply drafts | All plans. Tone settings, approval workflow or auto-reply with timing control, plus AI review summaries | Yes. Agent drafts replies in brand voice; template wildcards; approve, edit or send; sensitive reviews routed to a human first. |
| Reply from the dashboard | Google and Facebook posted directly. One-click redirect to every other site with the AI draft ready to paste | Yes. Reply inline, respond in bulk, flag spam, internal notes. |
| Website widgets | Growth and up. Review stream and widgets for your site, plus a Review Us page with a private-feedback funnel | Yes. Embed a carousel or marquee of reviews on your website, curated by rule or by hand. |
| Social sharing | Google, X and Facebook | Not mentioned for reviews; separate Social product schedules and publishes posts across locations. |
| Insights and scale | ||
| Reporting | All plans. Rating by site, funnel, sentiment and trend reports, scheduled daily, weekly or monthly. Branded per client and location on Agency | Yes. Analytics on volume, rating trends, response rate and topic sentiment across locations; PDF/CSV export. |
| Competitor tracking | Ultimate and up. Competitors' review sources tracked in their own dashboard | Yes. Track competitor review volume, rating and sentiment beside your own; competitors discovered automatically or added by name. |
| Sentiment analysis | All plans. Positive, neutral and negative scoring with trends by source and location, and topic word clouds | Yes. Reviews tagged by topic and tracked month over month. |
| White label | Agency plan, $199. Your domain, logo, sender emails, branded dashboards, widget URLs and API endpoints, plus a white-label Zapier app. Set up in about 15 minutes | Yes on Premium and above. "Your brand, your domain, your colors. |
| API | Ultimate and up, with public docs. Endpoints carry your domain on Agency | Yes. Comprehensive APIs plus first-party MCP support for LLMs. |
| Integrations | CSV, Zapier (1,000+ apps, white-label version for agencies), Square, Sikka, Slack, webhooks, API | Slack, HubSpot, Salesforce, Zoho, Apple Business Connect, Google Business Profile, Bing, Facebook, 100+ listing publishers. |
| Other products | Two-way SMS customer chat, video reviews, Review Us landing page, custom sources | Listings management, Review generation, Social publishing, Local SEO, Store locator and local pages, AEO (AI-search visibility), Sydekick AI agent. |
Synup details from https://www.synup.com/pricing and public listings, October 2026. Plans change; check the vendor for current terms.
Why switch
Lower entry price. Synup starts at $49/month. Reviewshake starts at $29 per month for one location with AI replies, reporting and 250 email invites included.
One tool, not a suite. Reviewshake does reviews: collect, reply, request, showcase, report. No bundled products to pay for, and nothing to switch your front desk onto.
You only pay for reviews. Synup also sells listings management, review generation and social publishing. If reviews are the job, Reviewshake covers it without the rest of the bundle.
What Reviewshake users say on G2
“Bang for buck the Reviewshake is the best and most reliable Review management platform in the market.” Felix B., Director EMEA Demand
“We found it had all the functionality of pretty much all the other review platforms available without the huge price tag.” Verified user, Marketing and Advertising
Where Synup is strong
What users say about Synup
Public ratings, October 2026: Capterra 4.1 out of 5 (17 reviews)
Questions
Yes. Both monitor reviews, request new ones and help you reply. Reviewshake starts at $29 per month with no contract, covers Google, Facebook and 100+ other sites, and offers a white-label plan for agencies at $199. Synup is agencies and multi-location operators who want a white-labeled, all-in-one local marketing suite (listings, reviews, social, SEO) with public pricing and an API, rather than a review-only tool.
As of October 2026, Synup's starting price is $49/month (Solo, 1 location, monthly). Tiered by location band per month (all features on every plan); usage credits fund agent work. See the source link at the bottom of this page.
Yes. Reviewshake imports your existing reviews directly from Google, Facebook and the other sites, so nothing is lost when you leave. Customer contacts come in by CSV, Zapier or Square. Most businesses are set up in an afternoon, and the first 14 days are free.
Reviewshake's Agency plan runs on your domain with your logo, sender email addresses, branded client dashboards and scheduled reports, from $199 per month with seats from $8. Synup: Yes on Premium and above. "Your brand, your domain, your colors. No Synup anywhere"; not on Solo or the free trial.
Synup is a trademark of its owner, and this page is not affiliated with or endorsed by Synup. Information was gathered from public sources in October 2026. Spotted an error? Tell us and we will fix it.
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14 days free · No credit card required