Compare · Whitespark Reputation Builder
Reputation Builder is the review-generation and review-monitoring module inside Whitespark's local SEO suite (which also includes Local Rank Tracker, Local Citation Finder, Local Ranking Grids and listings services). It sends branded email and SMS feedback requests, routes customers to review profiles, monitors reviews on 100+ sites, and provides widgets and reporting. Here is how the two compare on price, features and who each is built for, with Whitespark Reputation Builder's details taken from its own website in October 2026.
14 days free · No credit card · No contract
Pick Reviewshake if
You want every review site in one inbox with the reply drafted, requests that run on their own, and a price you can see. Especially if you are an agency that needs white label without an enterprise contract.
Pick Whitespark Reputation Builder if
A local business or agency that already uses, or wants, Whitespark's rank tracking and citation tools and would rather buy review management from the same local-SEO vendor than from a standalone, cheaper review tool.
Side by side
| Reviewshakefrom $29 per month | Whitespark Reputation Builder$79 per location per month | |
|---|---|---|
| Pricing | ||
| Starting price | $29 per month, 14-day free trial | $79 per location per month. |
| Pricing model | Per location: Starter $29, Growth $59, Ultimate $99, extra locations $30. Agency $199 for 25 locations, seats from $8 | Per location per month |
| Contract | Month to month, cancel any time. 20% off annual | Not stated on the pricing or product page; no contract terms or cancellation policy published there. |
| Free trial | 14 days, no credit card | 14-day free trial, 'valid up to a maximum of 10 locations'. |
| Setup fee | None | Not mentioned |
| Reviews | ||
| Review monitoring | Google, Facebook and 100+ sites in one inbox, updated every 12 to 24 hours. Full history imported, email alerts for new and negative reviews, daily, weekly or monthly summaries, custom sources for anything else | Yes. 'Integrates with over 100 online review sites' including Google, Facebook, BBB, TripAdvisor, Avvo, Yellow Pages. |
| Email review requests | All plans, 250 to 30,000 a month. Drip campaigns with delays, reminders and throttling, sent in the customer's timezone from your own domain. Customers added by CSV, Zapier, API, one at a time or an opt-in page | Yes. Branded email requests with automated reminders; 3,000 emails per month on PRO. |
| SMS review requests | Growth and up, US and selected countries. Templates, reminders and A/B tests, dedicated number on request | Yes. 300 SMS credits on PRO; multi-location adds outbound SMS, TextBack (inbound SMS), tablet and kiosk modes. |
| AI reply drafts | All plans. Tone settings, approval workflow or auto-reply with timing control, plus AI review summaries | Not mentioned on the product or pricing page. |
| Reply from the dashboard | Google and Facebook posted directly. One-click redirect to every other site with the AI draft ready to paste | Yes for Google reviews and Facebook Recommendations, with private and public response options. |
| Website widgets | Growth and up. Review stream and widgets for your site, plus a Review Us page with a private-feedback funnel | Yes. Review Widget, Conversion Pop-up, Review Badge and Tag widget. |
| Social sharing | Google, X and Facebook | Not mentioned on the product page. |
| Insights and scale | ||
| Reporting | All plans. Rating by site, funnel, sentiment and trend reports, scheduled daily, weekly or monthly. Branded per client and location on Agency | Yes. Visual reporting suite with advanced filters, PDF and CSV exports and automated report delivery by email; captures Net Promoter Score. |
| Competitor tracking | Ultimate and up. Competitors' review sources tracked in their own dashboard | Not part of Reputation Builder. |
| Sentiment analysis | All plans. Positive, neutral and negative scoring with trends by source and location, and topic word clouds | Not mentioned |
| White label | Agency plan, $199. Your domain, logo, sender emails, branded dashboards, widget URLs and API endpoints, plus a white-label Zapier app. Set up in about 15 minutes | Not mentioned on the product or pricing page. |
| API | Ultimate and up, with public docs. Endpoints carry your domain on Agency | Not mentioned on the product or pricing page. |
| Integrations | CSV, Zapier (1,000+ apps, white-label version for agencies), Square, Sikka, Slack, webhooks, API | Only review-site integrations are listed on the product page (100+ review sites); no CRM, POS or Zapier integrations are named. |
| Other products | Two-way SMS customer chat, video reviews, Review Us landing page, custom sources | Local Platform / GBP website builder, Local Rank Tracker, Local Ranking Grids, Local Citation Finder, Listings service, GBP Reinstatement service. |
Whitespark Reputation Builder details from https://whitespark.ca/reputation-builder/ (plan details) and https://whitespark.ca/pricing/ ('$79 per month, per location', 'Custom multi-location pricing available') and public listings, October 2026. Plans change; check the vendor for current terms.
Why switch
Lower entry price. Whitespark Reputation Builder starts at $79 per location per month. Reviewshake starts at $29 per month for one location with AI replies, reporting and 250 email invites included.
White label on a published plan. Reviewshake runs on your own domain with your logo, sender emails and branded client dashboards from $199 per month. Whitespark Reputation Builder does not describe white label on its public pages.
You only pay for reviews. Whitespark Reputation Builder also sells local Platform / GBP website builder, local Rank Tracker and local Ranking Grids. If reviews are the job, Reviewshake covers it without the rest of the bundle.
What Reviewshake users say on G2
“Bang for buck the Reviewshake is the best and most reliable Review management platform in the market.” Felix B., Director EMEA Demand
“We found it had all the functionality of pretty much all the other review platforms available without the huge price tag.” Verified user, Marketing and Advertising
Where Whitespark Reputation Builder is strong
What users say about Whitespark Reputation Builder
Questions
Yes. Both monitor reviews, request new ones and help you reply. Reviewshake starts at $29 per month with no contract, covers Google, Facebook and 100+ other sites, and offers a white-label plan for agencies at $199. Whitespark Reputation Builder is a local business or agency that already uses, or wants, Whitespark's rank tracking and citation tools and would rather buy review management from the same local-SEO vendor than from a standalone, cheaper review tool.
As of October 2026, Whitespark Reputation Builder's starting price is $79 per location per month. Per location per month. See the source link at the bottom of this page.
Yes. Reviewshake imports your existing reviews directly from Google, Facebook and the other sites, so nothing is lost when you leave. Customer contacts come in by CSV, Zapier or Square. Most businesses are set up in an afternoon, and the first 14 days are free.
Reviewshake's Agency plan runs on your domain with your logo, sender email addresses, branded client dashboards and scheduled reports, from $199 per month with seats from $8. Whitespark Reputation Builder does not describe white label on its public pages.
Whitespark Reputation Builder is a trademark of its owner, and this page is not affiliated with or endorsed by Whitespark Reputation Builder. Information was gathered from public sources in October 2026. Spotted an error? Tell us and we will fix it.
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14 days free · No credit card required