Pricing · Thryv

Thryv pricing in 2026: what it really costs

Thryv publishes two self-serve plans: Starter at $99 per month (includes AI review management) and Signature at $399 per month, with 15% off for annual billing. Custom plans and multi-location are quote-only. Subscription terms auto-renew and require 30 days' notice to cancel; complaints about billing after cancellation are common.

Researched October 2026 from Thryv's website and public sources, each linked below. We make Reviewshake, a competitor, so check with Thryv for a quote.

Published pricing

Yes

1 location

$99-$399 per month (about $84-$339 billed annually)

Contract

Thryv Terms (effective September 18, 2026): initial Subscription Period set in the Order.

Estimate basis: Published Starter ($99) and Signature ($399) per business; multi-location is a custom proposal with unstated discounts.

Plans

Thryv plans and prices

PlanPriceBillingIncludesSource
Starter$99 per monthmonthly; annual saves 15%AI review management, AI website builder, listings on 60+ directories, trackable phone numbersthryv.com
Signature$399 per monthmonthly; annual saves 15%Starter plus social media management, SEO/AEO website, advanced listings, competitive insightsthryv.com
Customnot published ('Tailored pricing and solutions') Signature plus done-for-you Ads, Brand, Search and Social Booststhryv.com

What people report paying

Reported Thryv prices

FigureContextSource typeSource
about $275 per monthBBB complaint from a business that closed and was still being charged monthlyBuyer report, 2025-09bbb.org
about $2,400 per yearBBB complaint describing the yearly cost of keeping the serviceBuyer report, 2025-09bbb.org
Marketing Center from $255/mo, Business Center $244/mo, bundles $646-$1,475/mo, $250 one-time onboardingOlder product line-up compiled by an aggregator that shows signs of automated production; does not match the current Starter/Signature pricing pageThird-party site, 2026-06checkthat.ai

Reported figures are what buyers, marketplaces or third parties have published. They vary by locations, modules and contract length.

Contract, fees and trial

  • Contract: Thryv Terms (effective September 18, 2026): initial Subscription Period set in the Order; annual terms renew annually and shorter terms renew month-to-month; cancel 'at least 30 days prior to the beginning of your next Subscription Period'; full refund only within a 3-day Cancellation Period, otherwise 'no refunds'; at least 30 days' notice of fee increases, effective at renewal; promotional pricing reverts to then-current retail rates. The franchise page says the initial term is six months and renews automatically. (thryv.com)
  • Setup and onboarding: The pricing page comparison table shows 'In-app' onboarding and '$250 onboarding fee waived'; which plan each applies to is not clearly labelled (layout suggests the waiver is on Signature). (thryv.com)
  • Free trial: 'Start free trial' on Starter and Signature; length not stated. Terms say each trial is usable once and the subscription reverts to standard terms and retail rates after a promotion. (thryv.com)

Add-ons

  • Ads, Brand, Search and Social Boosts: not published (Signature and Custom only) (thryv.com)

What pushes the price up

  • Plan tier (Starter vs Signature vs Custom)
  • Boost add-ons (done-for-you marketing services)
  • Number of locations (custom multi-location proposal)
  • Billing frequency (annual saves 15%; franchise page mentions 5% for semi-annual)
  • Promotional pricing reverting to retail at renewal

Getting a better price

  • Annual billing saves 15% on Starter and Signature. (thryv.com)
  • Franchise page lists 'Discounts on multiple locations' and a 5% discount for semi-annual payment. (thryv.com)

What users say about the price

  • BBB complainant: 'Was supposed to be a 1 year contract and they are billing me for 2 years.' (bbb.org)
  • BBB complainant says they were told they 'can't cancel for 2 years now' after trying to stop a monthly fee. (bbb.org)
  • BBB complainant reports being billed for five months after cancellation, with penalties. (bbb.org)

For comparison

Reviewshake's price is on the page

From $29 per month for one location, extra locations $30 each, and the Agency plan at $199 for 25 locations with white label. Month to month, 14 days free, no credit card.

Questions

Thryv pricing, answered

How much does Thryv cost?

Thryv publishes two self-serve plans: Starter at $99 per month (includes AI review management) and Signature at $399 per month, with 15% off for annual billing. Custom plans and multi-location are quote-only. Subscription terms auto-renew and require 30 days' notice to cancel; complaints about billing after cancellation are common.

Does Thryv publish its prices?

Yes. Thryv lists its plans on its own pricing page; the table above links to it.

Does Thryv require a contract?

Thryv Terms (effective September 18, 2026): initial Subscription Period set in the Order; annual terms renew annually and shorter terms renew month-to-month; cancel 'at least 30 days prior to the beginning of your next Subscription Period'; full refund only within a 3-day Cancellation Period, otherwise 'no refunds'; at least 30 days' notice of fee increases, effective at renewal; promotional pricing reverts to then-current retail rates. The franchise page says the initial term is six months and renews automatically.

What is a cheaper alternative to Thryv?

Reviewshake starts at $29 per month for one location, month to month, with extra locations at $30 and an Agency plan at $199 for 25 locations with white label. See all Thryv alternatives.

Thryv is a trademark of its owner, and this page is not affiliated with or endorsed by Thryv. Information gathered from public sources in October 2026. Spotted an error or have a newer quote? Tell us and we will update it.

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