Amazon review management · E-commerce & Marketplaces

How to get Amazon reviews and respond to them

Amazon is the marketplace where most online shoppers in its markets start and finish a product search, and its reviews are tied to verified purchases. For sellers and brands, Amazon reviews sit directly on the product detail page, where a star rating and the top critical review can decide a sale before the buyer reads a word of your listing.

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Inbox · Northwind Goods4.6 ★ · 127 reviews
Replying to Maria K. on Google ✦ AI draft
Post to GoogleEdit

Collect, reply and get new reviews on 100+ sites

Why Amazon reviews matter for online sellers and brands

An Amazon shopper is comparing your product against the sponsored and organic results beside it, and the review count, average rating and most helpful critical review do most of the persuading. A product with a cluster of unaddressed complaints about durability or a misleading listing detail bleeds conversions quietly, because buyers do not tell you why they chose a competitor. Reviews are also where product defects surface first, well before returns data catches up.

Monitor

Every Amazon review in one inbox

Paste the public URL of your Amazon profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved. Note: Amazon is US and FR marketplaces; more coming soon.

Reply

AI-drafted replies in your tone

Amazon does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Amazon page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.

How to respond to Amazon reviews

Amazon does not offer sellers a public reply under product reviews, so the response happens elsewhere: contact the buyer through Brand Registry's option for critical reviews, fix the listing detail that caused the confusion, or change the product. Treat each critical review as a brief to act on rather than a conversation to win.

  • Reply to every review, positive ones included; readers notice the pattern, not the single reply.
  • Use the reviewer's name and one specific detail so it cannot read as a template.
  • For negative reviews: acknowledge, state the fix, take it offline. No arguing in public.
  • Keep replies in one place so nobody on the team answers twice or misses one.

Replying to a Amazon review · AI draft

Thank you for taking the time to write this. We're glad the visit went well and we've passed your note on to the team. We'd love to see you again.

Edit · Open on Amazon to post

How to get more Amazon reviews

Ask every customer after the visit, by email or SMS, with one reminder. The request links to a review landing page that can send people to Amazon first, and a QR code covers the customers who never open email. Customers come in from a CSV, Zapier or the API, so nobody has to remember to ask.

Campaign · After visitLast 30 days
0
requests sent
0
reviews posted
0
conversion
Dan Reyes added from SquaresquareTue 14:02
Request sentsmsThu 10:00
Opened · tapped 👍 Good experienceThu 10:14
Review posted on Google ★★★★★Thu 10:19
Reply drafted and postedThu 10:21

Show your Amazon reviews where buyers are looking

Put the best Amazon reviews on your website with a carousel, grid or badge, filtered to Amazon or mixed with Google and Facebook, with rich-snippet markup so stars can show in search results. Share the good ones to social in one click.

northwindgoods.com
Small-batch homeware
reviewshake widget
4.6★★★★★from 127 reviews on Google and Facebook

See the Amazon trend, not just the latest review

Rating trend, volume and sentiment by site and location, with Amazon next to every other site you are listed on. A monthly report, white-labelled for agencies, and an email alert the moment a negative Amazon review is imported.

Rating trend · Northwind Goods12 months
5.04.54.0 4.6 now NovAprOct
Google
4.7 · 86
Facebook
4.5 · 24
Healthgrades
4.2 · 17

Reviews on G2

What customers say

“We can access all our customer feedback in one place, we can easily show off our good reviews on our website and across socials.”

Brad C.
Brad C.Director · 5/5 on G2

“ReviewShake's interface is clean and intuitive. I found it quite easy to set up a widget for my website and the reporting is clear.”

Armand G.
Armand G.Owner · 4.5/5 on G2

“A well-designed app that does what it is meant to do, increases quality reviews and reduces the negative ones. Easy to learn interface and it can be set up to work in the background.”

Jeffrey T.
Jeffrey T.Owner, Professional Photographer · 5/5 on G2

Questions

About Amazon reviews in Reviewshake

How does Reviewshake collect Amazon reviews?

Paste the public URL of your Amazon profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved. Note: Amazon is US and FR marketplaces; more coming soon.

How often are Amazon reviews imported?

New Amazon reviews are imported every 12 to 24 hours depending on the source, and you get an email alert for each new or negative one. Historical reviews are imported when you first connect the profile.

Can I reply to Amazon reviews from Reviewshake?

Amazon does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Amazon page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.

Can I ask customers for Amazon reviews?

Yes. Review request campaigns by email and SMS send customers to a review landing page that can point to Amazon alongside Google and Facebook, so you decide which site gets asked for next. Requests go to every customer; no gating, no incentives.

Does this work for an agency managing Amazon reviews for many clients?

Yes. Agency plans are fully white-labelled: your domain, your logo, your sender email, and a separate Amazon source per client location, with monthly reports under your brand.

Can I reply publicly to an Amazon review?

No. Amazon does not provide a public seller reply under product reviews. Brand-registered sellers can reach out to buyers who left critical reviews through Amazon's tools, and the public fix is a better listing or product.

Which Amazon marketplaces does Reviewshake collect reviews from?

Reviewshake currently imports reviews from the Amazon US and Amazon FR marketplaces, with more marketplaces coming.