Bol.com review management · E-commerce & Marketplaces

How to get Bol.com reviews and respond to them

Bol.com is the marketplace where shoppers in the Netherlands and Belgium buy from bol itself and from thousands of partner sellers on the same product pages. Product reviews and partner ratings sit next to every offer, so for a seller or brand they decide whether a Dutch or Belgian shopper trusts an unfamiliar name enough to add it to the cart.

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Inbox · Northwind Goods4.6 ★ · 127 reviews
Replying to Maria K. on Google ✦ AI draft
Post to GoogleEdit

Collect, reply and get new reviews on 100+ sites

Why Bol.com reviews matter for online sellers and brands

Shoppers on bol.com are usually choosing between near-identical offers, and the partner rating is often the tie-breaker when price and delivery date match. A profile with unanswered complaints about late parcels or awkward returns tells those shoppers the seller is not paying attention. On a marketplace where bol also competes with its own range, that doubt costs the buy box and the sale.

Monitor

Every Bol.com review in one inbox

Paste the public URL of your Bol.com profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.

Reply

AI-drafted replies in your tone

Bol.com does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Bol.com page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.

How to respond to Bol.com reviews

Reply in the language of the review, which on bol.com is usually Dutch, and address the specific order problem rather than the star rating. Dutch and Belgian shoppers read partner replies to judge how a return or a damaged parcel will be handled, so say exactly what you did and what the next customer can expect.

  • Reply to every review, positive ones included; readers notice the pattern, not the single reply.
  • Use the reviewer's name and one specific detail so it cannot read as a template.
  • For negative reviews: acknowledge, state the fix, take it offline. No arguing in public.
  • Keep replies in one place so nobody on the team answers twice or misses one.

Replying to a Bol.com review · AI draft

Thank you for taking the time to write this. We're glad the visit went well and we've passed your note on to the team. We'd love to see you again.

Edit · Open on Bol.com to post

How to get more Bol.com reviews

Ask every customer after the visit, by email or SMS, with one reminder. The request links to a review landing page that can send people to Bol.com first, and a QR code covers the customers who never open email. Customers come in from a CSV, Zapier or the API, so nobody has to remember to ask.

Campaign · After visitLast 30 days
0
requests sent
0
reviews posted
0
conversion
Dan Reyes added from SquaresquareTue 14:02
Request sentsmsThu 10:00
Opened · tapped 👍 Good experienceThu 10:14
Review posted on Google ★★★★★Thu 10:19
Reply drafted and postedThu 10:21

Show your Bol.com reviews where buyers are looking

Put the best Bol.com reviews on your website with a carousel, grid or badge, filtered to Bol.com or mixed with Google and Facebook, with rich-snippet markup so stars can show in search results. Share the good ones to social in one click.

northwindgoods.com
Small-batch homeware
reviewshake widget
4.6★★★★★from 127 reviews on Google and Facebook

See the Bol.com trend, not just the latest review

Rating trend, volume and sentiment by site and location, with Bol.com next to every other site you are listed on. A monthly report, white-labelled for agencies, and an email alert the moment a negative Bol.com review is imported.

Rating trend · Northwind Goods12 months
5.04.54.0 4.6 now NovAprOct
Google
4.7 · 86
Facebook
4.5 · 24
Healthgrades
4.2 · 17

Reviews on G2

What customers say

“We can access all our customer feedback in one place, we can easily show off our good reviews on our website and across socials.”

Brad C.
Brad C.Director · 5/5 on G2

“ReviewShake's interface is clean and intuitive. I found it quite easy to set up a widget for my website and the reporting is clear.”

Armand G.
Armand G.Owner · 4.5/5 on G2

“A well-designed app that does what it is meant to do, increases quality reviews and reduces the negative ones. Easy to learn interface and it can be set up to work in the background.”

Jeffrey T.
Jeffrey T.Owner, Professional Photographer · 5/5 on G2

Questions

About Bol.com reviews in Reviewshake

How does Reviewshake collect Bol.com reviews?

Paste the public URL of your Bol.com profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.

How often are Bol.com reviews imported?

New Bol.com reviews are imported every 12 to 24 hours depending on the source, and you get an email alert for each new or negative one. Historical reviews are imported when you first connect the profile.

Can I reply to Bol.com reviews from Reviewshake?

Bol.com does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Bol.com page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.

Can I ask customers for Bol.com reviews?

Yes. Review request campaigns by email and SMS send customers to a review landing page that can point to Bol.com alongside Google and Facebook, so you decide which site gets asked for next. Requests go to every customer; no gating, no incentives.

Does this work for an agency managing Bol.com reviews for many clients?

Yes. Agency plans are fully white-labelled: your domain, your logo, your sender email, and a separate Bol.com source per client location, with monthly reports under your brand.

Do bol.com reviews cover my products or my seller account?

Both. Bol.com shows product reviews on the listing and a separate partner rating for the seller, and shoppers look at each one before choosing between offers on the same product.

Should I reply to bol.com reviews in Dutch or English?

Match the language of the review. Most bol.com customers write in Dutch, and a reply in another language reads as a template rather than a response from the seller.