Booking.com review management · Travel & Accommodation

How to get Booking.com reviews and respond to them

Booking.com is one of the largest places travelers reserve hotels, apartments, and guesthouses, and its guest review score is printed next to every property in search results. For accommodation businesses, that score and the comments behind it are often the first thing a potential guest looks at before the price.

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Inbox · The Harbor Inn4.6 ★ · 127 reviews
Replying to Maria K. on Google ✦ AI draft
Post to GoogleEdit

Collect, reply and get new reviews on 100+ sites

Why Booking.com reviews matter for hotels, rentals and travel businesses

Travelers on Booking.com filter and sort by review score, so a property is competing on its rating before anyone reads a single room description. Reviews come only from guests who booked and stayed, and they include category scores for things like cleanliness, staff, and location, so a pattern of unanswered complaints in one category tells the next guest exactly what to worry about.

Monitor

Every Booking.com review in one inbox

Paste the public URL of your Booking.com profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.

Reply

AI-drafted replies in your tone

Booking.com does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Booking.com page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.

How to respond to Booking.com reviews

Replies on Booking.com appear beneath the guest's review for every future shopper to read, and many of those readers are comparing you against two or three nearby properties with similar scores. Answer the specific category the guest marked down, say what has changed, and keep the tone warm and professional, because the reply is for the reader, not the reviewer.

  • Reply to every review, positive ones included; readers notice the pattern, not the single reply.
  • Use the reviewer's name and one specific detail so it cannot read as a template.
  • For negative reviews: acknowledge, state the fix, take it offline. No arguing in public.
  • Keep replies in one place so nobody on the team answers twice or misses one.

See how this fits the rest of the workflow for hospitality.

Replying to a Booking.com review · AI draft

Thank you for taking the time to write this. We're glad the visit went well and we've passed your note on to the team. We'd love to see you again.

Edit · Open on Booking.com to post

How to get more Booking.com reviews

Ask every customer after the visit, by email or SMS, with one reminder. The request links to a review landing page that can send people to Booking.com first, and a QR code covers the customers who never open email. Customers come in from a CSV, Zapier or the API, so nobody has to remember to ask.

Campaign · After visitLast 30 days
0
requests sent
0
reviews posted
0
conversion
Dan Reyes added from SquaresquareTue 14:02
Request sentsmsThu 10:00
Opened · tapped 👍 Good experienceThu 10:14
Review posted on Google ★★★★★Thu 10:19
Reply drafted and postedThu 10:21

Show your Booking.com reviews where buyers are looking

Put the best Booking.com reviews on your website with a carousel, grid or badge, filtered to Booking.com or mixed with Google and Facebook, with rich-snippet markup so stars can show in search results. Share the good ones to social in one click.

harborinn.com
Harbour-view rooms since 1982
reviewshake widget
4.6★★★★★from 127 reviews on Google and Facebook

See the Booking.com trend, not just the latest review

Rating trend, volume and sentiment by site and location, with Booking.com next to every other site you are listed on. A monthly report, white-labelled for agencies, and an email alert the moment a negative Booking.com review is imported.

Rating trend · The Harbor Inn12 months
5.04.54.0 4.6 now NovAprOct
Google
4.7 · 86
Facebook
4.5 · 24
Healthgrades
4.2 · 17

Reviews on G2

What customers say

“We can access all our customer feedback in one place, we can easily show off our good reviews on our website and across socials.”

Brad C.
Brad C.Director · 5/5 on G2

“ReviewShake's interface is clean and intuitive. I found it quite easy to set up a widget for my website and the reporting is clear.”

Armand G.
Armand G.Owner · 4.5/5 on G2

“A well-designed app that does what it is meant to do, increases quality reviews and reduces the negative ones. Easy to learn interface and it can be set up to work in the background.”

Jeffrey T.
Jeffrey T.Owner, Professional Photographer · 5/5 on G2

Questions

About Booking.com reviews in Reviewshake

How does Reviewshake collect Booking.com reviews?

Paste the public URL of your Booking.com profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.

How often are Booking.com reviews imported?

New Booking.com reviews are imported every 12 to 24 hours depending on the source, and you get an email alert for each new or negative one. Historical reviews are imported when you first connect the profile.

Can I reply to Booking.com reviews from Reviewshake?

Booking.com does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Booking.com page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.

Can I ask customers for Booking.com reviews?

Yes. Review request campaigns by email and SMS send customers to a review landing page that can point to Booking.com alongside Google and Facebook, so you decide which site gets asked for next. Requests go to every customer; no gating, no incentives.

Does this work for an agency managing Booking.com reviews for many clients?

Yes. Agency plans are fully white-labelled: your domain, your logo, your sender email, and a separate Booking.com source per client location, with monthly reports under your brand.

Can a property delete a bad review on Booking.com?

No. Booking.com does not let properties remove reviews because they are negative. You can report a review that breaks its guidelines through the extranet, but the usual route is a thoughtful public reply.

Do I need to log in to the Booking.com extranet to respond?

Yes, replies are posted through the extranet. Reviewshake pulls new Booking.com reviews into your inbox, drafts a reply with AI, and gives you a one-click link to the reply page so nothing goes unanswered.