G2 review management · Apps & Software

How to get G2 reviews and respond to them

G2 is where business software buyers compare products side by side, reading verified reviews from people who actually use the tools they are evaluating. For software companies, a well-maintained G2 profile is often part of a shortlist review, and the written reviews feed directly into how prospects judge fit before they ever book a demo.

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Inbox · Ledgerly4.6 ★ · 127 reviews
Replying to Maria K. on Google ✦ AI draft
Post to GoogleEdit

Collect, reply and get new reviews on 100+ sites

Why G2 reviews matter for software companies and app publishers

A G2 reader is typically a buyer or an evaluator building a shortlist, and they read the structured likes, dislikes and problems-solved sections to check whether your product fits their company size and use case. They also look at how recent the reviews are and whether the vendor engages. A profile with stale reviews and no vendor responses suggests a product that has stopped moving, and a competitor with fresh, answered reviews wins the comparison by default.

Monitor

Every G2 review in one inbox

Paste the public URL of your G2 profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.

Reply

AI-drafted replies in your tone

G2 does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact G2 page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.

How to respond to G2 reviews

G2 replies are posted from the vendor's G2 profile and are read mostly by other evaluators rather than by the original reviewer, so treat each one as a short, public product update. Address the specific dislike named in the review, say whether it is on the roadmap or already shipped, and skip the generic thank-you.

  • Reply to every review, positive ones included; readers notice the pattern, not the single reply.
  • Use the reviewer's name and one specific detail so it cannot read as a template.
  • For negative reviews: acknowledge, state the fix, take it offline. No arguing in public.
  • Keep replies in one place so nobody on the team answers twice or misses one.

See how this fits the rest of the workflow for reputation management software.

Replying to a G2 review · AI draft

Thank you for taking the time to write this. We're glad the visit went well and we've passed your note on to the team. We'd love to see you again.

Edit · Open on G2 to post

How to get more G2 reviews

Ask every customer after the visit, by email or SMS, with one reminder. The request links to a review landing page that can send people to G2 first, and a QR code covers the customers who never open email. Customers come in from a CSV, Zapier or the API, so nobody has to remember to ask.

Campaign · After visitLast 30 days
0
requests sent
0
reviews posted
0
conversion
Dan Reyes added from SquaresquareTue 14:02
Request sentsmsThu 10:00
Opened · tapped 👍 Good experienceThu 10:14
Review posted on Google ★★★★★Thu 10:19
Reply drafted and postedThu 10:21

Show your G2 reviews where buyers are looking

Put the best G2 reviews on your website with a carousel, grid or badge, filtered to G2 or mixed with Google and Facebook, with rich-snippet markup so stars can show in search results. Share the good ones to social in one click.

ledgerly.app
Accounting for small teams
reviewshake widget
4.6★★★★★from 127 reviews on Google and Facebook

See the G2 trend, not just the latest review

Rating trend, volume and sentiment by site and location, with G2 next to every other site you are listed on. A monthly report, white-labelled for agencies, and an email alert the moment a negative G2 review is imported.

Rating trend · Ledgerly12 months
5.04.54.0 4.6 now NovAprOct
Google
4.7 · 86
Facebook
4.5 · 24
Healthgrades
4.2 · 17

Reviews on G2

What customers say

“We can access all our customer feedback in one place, we can easily show off our good reviews on our website and across socials.”

Brad C.
Brad C.Director · 5/5 on G2

“ReviewShake's interface is clean and intuitive. I found it quite easy to set up a widget for my website and the reporting is clear.”

Armand G.
Armand G.Owner · 4.5/5 on G2

“A well-designed app that does what it is meant to do, increases quality reviews and reduces the negative ones. Easy to learn interface and it can be set up to work in the background.”

Jeffrey T.
Jeffrey T.Owner, Professional Photographer · 5/5 on G2

Questions

About G2 reviews in Reviewshake

How does Reviewshake collect G2 reviews?

Paste the public URL of your G2 profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.

How often are G2 reviews imported?

New G2 reviews are imported every 12 to 24 hours depending on the source, and you get an email alert for each new or negative one. Historical reviews are imported when you first connect the profile.

Can I reply to G2 reviews from Reviewshake?

G2 does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact G2 page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.

Can I ask customers for G2 reviews?

Yes. Review request campaigns by email and SMS send customers to a review landing page that can point to G2 alongside Google and Facebook, so you decide which site gets asked for next. Requests go to every customer; no gating, no incentives.

Does this work for an agency managing G2 reviews for many clients?

Yes. Agency plans are fully white-labelled: your domain, your logo, your sender email, and a separate G2 source per client location, with monthly reports under your brand.

Do I need to pay G2 to respond to reviews?

No. G2 lets vendors claim their profile and respond to reviews without a paid plan. Paid G2 programs add marketing features, but replying is free.

Why does G2 verify reviewers, and does that change how I reply?

G2 asks reviewers to verify their identity, often through a business email or LinkedIn, so the people writing about your product are generally real users. Reply as you would to a known customer, and route any support issue to your team rather than debating it in public.