Martindale review management · Legal & Financial
Martindale is the long-established legal directory known for its peer review ratings, where lawyers rate other lawyers on legal ability and ethics, alongside client reviews on each attorney profile. For law firms, a Martindale profile is read by both prospective clients and other lawyers deciding whom to refer a matter to.
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Readers of a Martindale profile fall into two groups: prospective clients checking client reviews, and other attorneys and in-house counsel checking peer ratings before sending a referral. A profile with no client reviews, or a critical review left unanswered, undermines the credibility that the peer rating is meant to establish. Referral sources on Martindale often notice an unmaintained profile and quietly pick a different lawyer.
Paste the public URL of your Martindale profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.
Martindale does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Martindale page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.
Because other lawyers read Martindale profiles as well as clients, a reply should be measured and professional, with no hint of defensiveness. Do not confirm the reviewer was a client or discuss the matter, and keep the tone consistent with the standing your peer rating is meant to reflect.
See how this fits the rest of the workflow for law firms.
Replying to a Martindale review · AI draft
Thank you for taking the time to write this. We're glad the visit went well and we've passed your note on to the team. We'd love to see you again.
Edit · Open on Martindale to post
Ask every customer after the visit, by email or SMS, with one reminder. The request links to a review landing page that can send people to Martindale first, and a QR code covers the customers who never open email. Customers come in from a CSV, Zapier or the API, so nobody has to remember to ask.
Put the best Martindale reviews on your website with a carousel, grid or badge, filtered to Martindale or mixed with Google and Facebook, with rich-snippet markup so stars can show in search results. Share the good ones to social in one click.
Rating trend, volume and sentiment by site and location, with Martindale next to every other site you are listed on. A monthly report, white-labelled for agencies, and an email alert the moment a negative Martindale review is imported.
Reviews on G2
“We can access all our customer feedback in one place, we can easily show off our good reviews on our website and across socials.”

“ReviewShake's interface is clean and intuitive. I found it quite easy to set up a widget for my website and the reporting is clear.”

“A well-designed app that does what it is meant to do, increases quality reviews and reduces the negative ones. Easy to learn interface and it can be set up to work in the background.”

Questions
Paste the public URL of your Martindale profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.
New Martindale reviews are imported every 12 to 24 hours depending on the source, and you get an email alert for each new or negative one. Historical reviews are imported when you first connect the profile.
Martindale does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Martindale page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.
Yes. Review request campaigns by email and SMS send customers to a review landing page that can point to Martindale alongside Google and Facebook, so you decide which site gets asked for next. Requests go to every customer; no gating, no incentives.
Yes. Agency plans are fully white-labelled: your domain, your logo, your sender email, and a separate Martindale source per client location, with monthly reports under your brand.
A peer review rating comes from other lawyers who evaluate an attorney's legal ability and ethical standards. Client reviews are written by people the attorney has represented and describe the client's experience.
Attorneys who manage their Martindale profile can typically post a public response to client reviews. Confirm the current steps in your profile management account and follow your state bar's rules on public responses.