Trusted Shops review management · Consumer & Retail
Trusted Shops is the trustmark and review service that European online shops display at checkout, pairing shop reviews with buyer protection for the customer. For retailers and consumer brands selling into Germany and neighboring markets, the Trusted Shops badge and rating are often the first thing a cautious shopper checks before ordering.
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Shoppers reading Trusted Shops reviews are deciding whether an unfamiliar shop will deliver, honor returns, and answer email, and many arrive because they already hesitated at the checkout page. The reviews are gathered after purchase, so a low rating usually points at fulfillment or service rather than price. A profile where recent complaints about returns go unanswered undercuts the trustmark the shop is paying to display.
Paste the public URL of your Trusted Shops profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.
Trusted Shops does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Trusted Shops page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.
Reply on Trusted Shops in the language the customer wrote in, which is usually German, and treat the reply as a service record: order received, what went wrong, what was done. Readers are European shoppers who expect return and warranty rights to be honored, so confirm the specific resolution rather than offering a general apology.
Replying to a Trusted Shops review · AI draft
Thank you for taking the time to write this. We're glad the visit went well and we've passed your note on to the team. We'd love to see you again.
Edit · Open on Trusted Shops to post
Ask every customer after the visit, by email or SMS, with one reminder. The request links to a review landing page that can send people to Trusted Shops first, and a QR code covers the customers who never open email. Customers come in from a CSV, Zapier or the API, so nobody has to remember to ask.
Put the best Trusted Shops reviews on your website with a carousel, grid or badge, filtered to Trusted Shops or mixed with Google and Facebook, with rich-snippet markup so stars can show in search results. Share the good ones to social in one click.
Rating trend, volume and sentiment by site and location, with Trusted Shops next to every other site you are listed on. A monthly report, white-labelled for agencies, and an email alert the moment a negative Trusted Shops review is imported.
Reviews on G2
“We can access all our customer feedback in one place, we can easily show off our good reviews on our website and across socials.”

“ReviewShake's interface is clean and intuitive. I found it quite easy to set up a widget for my website and the reporting is clear.”

“A well-designed app that does what it is meant to do, increases quality reviews and reduces the negative ones. Easy to learn interface and it can be set up to work in the background.”

Questions
Paste the public URL of your Trusted Shops profile under Track Reviews, Review Sources. Reviewshake shows the URL format it expects, and syncing starts as soon as the source is saved.
New Trusted Shops reviews are imported every 12 to 24 hours depending on the source, and you get an email alert for each new or negative one. Historical reviews are imported when you first connect the profile.
Trusted Shops does not allow replies to be posted through third-party software, so Reviewshake drafts the reply with AI in your tone and gives you a one-click link to the exact Trusted Shops page where it is posted. Copy, paste, done. The reply is still logged against the review in your inbox so nobody answers it twice.
Yes. Review request campaigns by email and SMS send customers to a review landing page that can point to Trusted Shops alongside Google and Facebook, so you decide which site gets asked for next. Requests go to every customer; no gating, no incentives.
Yes. Agency plans are fully white-labelled: your domain, your logo, your sender email, and a separate Trusted Shops source per client location, with monthly reports under your brand.
Trusted Shops collects its shop reviews from customers after a purchase through the shop's integration, so the reviews reflect real orders. Check the Trusted Shops documentation for the current rules on how and when customers are invited.
The certification is based on Trusted Shops' quality criteria while the rating comes from customer reviews, but shoppers see them together on your shop, so a weak rating weakens the reassurance the badge is meant to provide. Treat the rating as part of the trustmark, not an add-on.