Compare · Trustmary
Trustmary is a Finnish review and testimonial platform that collects feedback and reviews through branded surveys, imports reviews from Google, Facebook, G2, Capterra, Tripadvisor and other review sites, and shows them on your site via widgets. It bundles NPS/CSAT surveys, testimonial forms and an AI-optimised profile page intended to get businesses cited by ChatGPT, Gemini and Perplexity. Here is how the two compare on price, features and who each is built for, with Trustmary's details taken from its own website in October 2026.
14 days free · No credit card · No contract
Pick Reviewshake if
You want every review site in one inbox with the reply drafted, requests that run on their own, and a price you can see. Especially if you are an agency that needs white label without an enterprise contract.
Pick Trustmary if
A service business that mainly wants to collect testimonials and survey feedback and display them on its website with CRM automation, and is less concerned with monitoring and replying to reviews across many third-party sites.
Side by side
| Reviewshakefrom $29 per month | TrustmaryFree | |
|---|---|---|
| Pricing | ||
| Starting price | $29 per month, 14-day free trial | Free (Solo plan: 5 survey responses and 200 widget views per month); first paid tier is AI Visibility at $191/mo on annual billing. |
| Pricing model | Per location: Starter $29, Growth $59, Ultimate $99, extra locations $30. Agency $199 for 25 locations, seats from $8 | Per account per month, metered by monthly survey responses, widget views and number of review connections; add-ons priced per month billed annually. |
| Contract | Month to month, cancel any time. 20% off annual | Monthly or annual |
| Free trial | 14 days, no credit card | Free Solo plan, no credit card required; no timed trial stated. |
| Setup fee | None | None required; optional $990 onboarding package. |
| Reviews | ||
| Review monitoring | Google, Facebook and 100+ sites in one inbox, updated every 12 to 24 hours. Full history imported, email alerts for new and negative reviews, daily, weekly or monthly summaries, custom sources for anything else | Partial. Imports reviews from connected sources. |
| Email review requests | All plans, 250 to 30,000 a month. Drip campaigns with delays, reminders and throttling, sent in the customer's timezone from your own domain. Customers added by CSV, Zapier, API, one at a time or an opt-in page | Yes. Survey/testimonial forms sent by email, with survey automations from Starter. |
| SMS review requests | Growth and up, US and selected countries. Templates, reminders and A/B tests, dedicated number on request | Yes. But 'SMS (in Europe)' per the pricing page FAQ; also QR code, unique URL, website/app embed and email signature. |
| AI reply drafts | All plans. Tone settings, approval workflow or auto-reply with timing control, plus AI review summaries | Not stated; AI is used for analysing feedback into themes and for the AI-optimised profile page. |
| Reply from the dashboard | Google and Facebook posted directly. One-click redirect to every other site with the AI draft ready to paste | Not stated on the vendor's site. |
| Website widgets | Growth and up. Review stream and widgets for your site, plus a Review Us page with a private-feedback funnel | Yes. Review widgets from Starter (All-in-one Review Widget, Dynamic Review Widget, Google review widget); metered by monthly widget views. |
| Social sharing | Google, X and Facebook | Yes. 'Add reviews to website and share in social media' (navigation); review image sharing. |
| Insights and scale | ||
| Reporting | All plans. Rating by site, funnel, sentiment and trend reports, scheduled daily, weekly or monthly. Branded per client and location on Agency | Yes. Automated reporting and AI analyses that condense feedback into themes; analytics add-on or Starter and above. |
| Competitor tracking | Ultimate and up. Competitors' review sources tracked in their own dashboard | Not stated |
| Sentiment analysis | All plans. Positive, neutral and negative scoring with trends by source and location, and topic word clouds | Theme analysis of feedback ('where you succeed, where you improve'); sentiment analysis not named. |
| White label | Agency plan, $199. Your domain, logo, sender emails, branded dashboards, widget URLs and API endpoints, plus a white-label Zapier app. Set up in about 15 minutes | Yes. Whitelabel included on Business or as a +$19/mo add-on. |
| API | Ultimate and up, with public docs. Endpoints carry your domain on Agency | Yes. 'Open API & Zapier' listed from Starter on the homepage. |
| Integrations | CSV, Zapier (1,000+ apps, white-label version for agencies), Square, Sikka, Slack, webhooks, API | HubSpot, Pipedrive, QuickBooks, Google Sheets, Zapier, Make, WordPress, Squarespace, Wix, Shopify, WooCommerce. |
| Other products | Two-way SMS customer chat, video reviews, Review Us landing page, custom sources | NPS and CSAT surveys, testimonial forms (text and video), AI visibility report and AI-optimised profile page, lead generation forms and CTAs. |
Trustmary details from https://trustmary.com/pricing/ and public listings, October 2026. Plans change; check the vendor for current terms.
Why switch
Free plan, then a jump. Trustmary has a free tier, and its first paid tier is $191 per month. Reviewshake has no free tier, but the $29 plan already includes AI replies, reporting and 250 email invites, with a 14-day free trial.
One tool, not a suite. Reviewshake does reviews: collect, reply, request, showcase, report. No bundled products to pay for, and nothing to switch your front desk onto.
You only pay for reviews. Trustmary also sells NPS and CSAT surveys, testimonial forms and AI visibility report and AI-optimised profile page. If reviews are the job, Reviewshake covers it without the rest of the bundle.
What Reviewshake users say on G2
“Bang for buck the Reviewshake is the best and most reliable Review management platform in the market.” Felix B., Director EMEA Demand
“We found it had all the functionality of pretty much all the other review platforms available without the huge price tag.” Verified user, Marketing and Advertising
Where Trustmary is strong
What users say about Trustmary
Public ratings, October 2026: Capterra 4.6 out of 5 (23 reviews)
Questions
Yes. Both monitor reviews, request new ones and help you reply. Reviewshake starts at $29 per month with no contract, covers Google, Facebook and 100+ other sites, and offers a white-label plan for agencies at $199. Trustmary is a service business that mainly wants to collect testimonials and survey feedback and display them on its website with CRM automation, and is less concerned with monitoring and replying to reviews across many third-party sites.
As of October 2026, Trustmary's starting price is Free (Solo plan: 5 survey responses and 200 widget views per month); first paid tier is AI Visibility at $191/mo on annual billing ($229/mo monthly). Per account per month, metered by monthly survey responses, widget views and number of review connections; add-ons priced per month billed annually. See the source link at the bottom of this page.
Yes. Reviewshake imports your existing reviews directly from Google, Facebook and the other sites, so nothing is lost when you leave. Customer contacts come in by CSV, Zapier or Square. Most businesses are set up in an afternoon, and the first 14 days are free.
Reviewshake's Agency plan runs on your domain with your logo, sender email addresses, branded client dashboards and scheduled reports, from $199 per month with seats from $8. Trustmary: Yes. Whitelabel included on Business or as a +$19/mo add-on (removes Trustmary branding from widgets and forms).
Trustmary is a trademark of its owner, and this page is not affiliated with or endorsed by Trustmary. Information was gathered from public sources in October 2026. Spotted an error? Tell us and we will fix it.
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14 days free · No credit card required