Compare · Roundup

The best review management software for agencies

Every tool we track that publicly offers white label or an agency programme, compared on what the white label covers, what it costs and how clients are billed.

We make Reviewshake, so we are not neutral, and it is listed first. Everything else comes from each vendor's own website and public listings, checked in October 2026. Plans change, so check with the vendor before you buy. Spotted an error? Tell us and we will fix it.

Reviewshake · our product

From $29 per month
Our pick: published pricing, white label from $199

Google, Facebook and 100+ sites in one inbox, updated every 12 to 24 hours. Email and SMS review requests, AI replies on every plan, widgets, and white label on the $199 Agency plan with 25 locations. Month to month, 14-day free trial.

Grade.us

$99 per month
White label for agencies

Grade.us is an agency-oriented review management platform for generating, monitoring and marketing reviews across many client locations, with white labeling included on every plan.

Best for: Marketing agencies reselling review management to many small clients under their own brand, who value white labeling and agency margin over AI and messaging features.

White label: Yes. White Label Basic (custom funnel URLs, white-label notifications, branded reports) included on every plan.

Contract: monthly or annual; no refunds, cancelling before renewal keeps access to end of period.

Ratings: Capterra 4.8 (244)

GatherUp

$99 per month
White label for agencies

GatherUp is a reputation and customer-feedback platform that combines review requests (email, SMS, QR), monitoring of 100+ review sites, AI-assisted replies, NPS and surveys, review widgets and social sharing.

Best for: Marketing agencies and multi-location operators that want a white-label, NPS-and-feedback-oriented platform at a published $60 per location and do not need messaging or payments.

White label: Yes. 'Our software, branded as yours'; Agency plan with client-branded emails, messaging and dashboards.

Contract: monthly or annual toggle on pricing page; contract terms and cancellation policy not stated.

Ratings: Capterra 4.6 (41)

BrightLocal

$65/mo for 1 location on monthly billing
White label for agencies

BrightLocal is a local SEO platform whose Reputation Manager module monitors reviews across 80+ sites, sends email/SMS/QR review requests and lets you reply to Google and Facebook reviews from one dashboard.

Best for: An agency or multi-location business that wants review management bundled with rank tracking, citations and listings under one white-labelled login, and is willing to pay the Grow tier per location for it.

White label: Yes. Agencies can remove BrightLocal branding and add their own logo and colors on reports and dashboards on paid plans.

Contract: monthly or annual commitment.

Ratings: G2 4.6 (228) · Capterra 4.8 (283)

Synup

$49/month
White label for agencies

Synup is a local marketing platform covering listings, review monitoring, review generation, social, local SEO, locator pages and AI-search visibility, operated through an AI agent called Sydekick.

Best for: Agencies and multi-location operators who want a white-labeled, all-in-one local marketing suite (listings, reviews, social, SEO) with public pricing and an API, rather than a review-only tool.

White label: Yes on Premium and above. "Your brand, your domain, your colors.

Contract: monthly plans cancel at end of billing period; Enterprise agreements are termed.

Ratings: Capterra 4.1 (17)

Vendasta

$99/month minimum spend
White label for agencies

Vendasta is a white-label platform and marketplace for agencies and other partners that resell marketing software and services to local businesses.

Best for: Agencies and resellers that want to sell a white-labeled bundle of marketing software and services to many SMB clients from one marketplace, not a single business looking for a review tool.

White label: Yes. "fully white-label, so partners can brand the AI as their own service".

Contract: starter is monthly with no contract (cancel 48 hours before renewal); Professional.

Ratings: Capterra 4.4 (163)

LocalClarity

$16 per location per month billed monthly, or $12 per location per month billed yearly
White label for agencies

LocalClarity is a local SEO and reputation platform that combines listings management, a reviews inbox with generative-AI replies, local social posting, competitor tracking and reporting for multi-location brands and…

Best for: Enterprise and agency teams managing dozens to thousands of Google and Apple listings who need scalable review response, listings control and competitor data more than review-request campaigns.

White label: Yes. 'White Label Domains' on Enterprise/Agency; white-label agency solution at no extra cost for 25+ locations.

Contract: most plans month-to-month; cancellation takes effect at end of current billing cycle; no refunds.

Ratings: Capterra 5.0 (6)

Cloutly

US$39 per location per month
White label for agencies

Cloutly is a review-generation and customer-experience platform that sends SMS and email review campaigns, monitors reviews from Google, Facebook and other review sites, drafts AI replies and shows reviews on your…

Best for: A multi-location service business or agency that wants per-location review campaigns, competitor tracking, listings and an API from one self-serve tool; a single-location business that mainly needs monitoring and requests can get by on a cheaper plan elsewhere.

White label: Yes. Agency programme at US$299/mo for up to 20 locations; 'Remove Cloutly branding' on Growth.

Contract: monthly with cancel-before-renewal, or yearly billed upfront and renewing every 12 months.

Ratings: Capterra 5.0 (8)

Grab Your Reviews (now GiveMe5.ai)

$29/mo
White label for agencies

Grab Your Reviews was a low-cost review collection and widget tool launched in 2022 and sold through AppSumo; in June 2025 it was renamed GiveMe5.ai and repositioned as an 'AI presence platform' combining reviews,…

Best for: A small local service business or a boutique agency that wants cheap per-location pricing, AI auto-replies and Google Business Profile tools in one app, and does not need direct reply posting to review sites beyond Google and Facebook.

White label: Yes. Remove GiveMe5 branding and use your own domain on Pro; agency program with custom login sub-domain.

Contract: monthly (cancel anytime) or yearly paid upfront at 20% off.

Ratings: Capterra 4.7 (86)

ReviewInc

Not public. All plans are 'Get a quote' / 'Contact Sales'
White label for agencies

ReviewInc is a US reputation-management and customer-experience platform that monitors reviews across Google, Facebook and industry sites (the vendor says 600+ sites), sends text and email review requests, and lets…

Best for: A multi-location or regulated business (healthcare, auto, legal, finance) that wants hands-on account management, HIPAA/SSO controls and very wide review-site coverage, and is comfortable with quote-based pricing and no self-serve trial.

White label: Yes. White Label Partner program: platform offered under the partner's own brand with partner-controlled pricing.

Contract: monthly and annual plans available; terms not public.

Ratings: Capterra 4.8 (35)

ReviewTrackers

$89 per location per month, paid annually
White label for agencies

ReviewTrackers is a review monitoring and customer-feedback analytics platform that aggregates reviews from the roughly 100 review sites it lists on its own site into one dashboard, with NLP-based sentiment and…

Best for: Multi-location brands or agencies that mainly need wide-coverage review monitoring and feedback analytics across 10+ locations and can commit to an annual per-location contract.

White label: Yes. White label is a paid add-on.

Contract: annual.

Ratings: G2 4.6 (161) · Capterra 4.7 (172)

Repuso

$5 per month billed annually
White label for agencies

Repuso is a low-cost review aggregation and social-proof tool: it pulls reviews from Google, Facebook and roughly fifty other review platforms into one dashboard and displays them on your website through a dozen widget…

Best for: A small business or agency whose main goal is showing aggregated reviews on websites cheaply and under its own brand; it is itself the budget option, so it only loses to pricier tools when you need reporting, sentiment, multi-site replies or SLA-backed support.

White label: Yes. White label is listed on all plans; the agency plan adds '100% white label' with a custom domain.

Contract: monthly or annual; 'cancel anytime and your subscription will not be renewed'.

Trustmary

Free
White label for agencies

Trustmary is a Finnish review and testimonial platform that collects feedback and reviews through branded surveys, imports reviews from Google, Facebook, G2, Capterra, Tripadvisor and other review sites, and shows them…

Best for: A service business that mainly wants to collect testimonials and survey feedback and display them on its website with CRM automation, and is less concerned with monitoring and replying to reviews across many third-party sites.

White label: Yes. Whitelabel included on Business or as a +$19/mo add-on.

Contract: monthly or annual.

Ratings: Capterra 4.6 (23)

ReputationStacker

$63 per location per month
White label for agencies

ReputationStacker is a review-generation and reputation-management platform that sends a single-question survey by email and text, routes happy customers to public review sites, monitors reviews on Google, Facebook and…

Best for: A multi-location business (10+ locations, including healthcare) that wants Birdeye-style automation, AI replies and per-location sentiment reporting without long contracts, and is comfortable with email-only support.

White label: Partial. 'logo removal' is listed on the Professional plan; a full white-label or custom-domain offering is not.

Contract: monthly or annual; no long-term contract stated and 'You can cancel at any time from within your account'.

Ratings: Capterra 4.9 (59)

At a glance

Side by side

ToolStarting priceContractWhite labelRatings
Reviewshake (ours)$29 per monthMonth to monthYes, Agency plan $199G2 4.5 (27)
Grade.us$99 per monthMonthly or annual; no refunds, cancelling before renewal keeps access.YesCapterra 4.8 (244)
GatherUp$99 per monthMonthly or annual toggle on pricing page; contract terms and.YesCapterra 4.6 (41)
BrightLocal$65/mo for 1 location on monthly billingMonthly or annual commitment.YesG2 4.6 (228) · Capterra 4.8 (283)
Synup$49/monthMonthly plans cancel at end of billing period; Enterprise agreements.YesCapterra 4.1 (17)
Vendasta$99/month minimum spendStarter is monthly with no contract.YesCapterra 4.4 (163)
LocalClarity$16 per location per month billed monthly, or $12 per location per month billed yearlyMost plans month-to-month; cancellation takes effect at end of.YesCapterra 5.0 (6)
CloutlyUS$39 per location per monthMonthly with cancel-before-renewal, or yearly billed upfront and.YesCapterra 5.0 (8)
Grab Your Reviews (now GiveMe5.ai)$29/moMonthly (cancel anytime) or yearly paid upfront at 20% off.YesCapterra 4.7 (86)
ReviewIncNot public. All plans are 'Get a quote' / 'Contact Sales'Monthly and annual plans available; terms not public.YesCapterra 4.8 (35)
ReviewTrackers$89 per location per month, paid annuallyAnnualYesG2 4.6 (161) · Capterra 4.7 (172)
Repuso$5 per month billed annuallyMonthly or annual; 'cancel anytime and your subscription will not be.Yes-
TrustmaryFreeMonthly or annualYesCapterra 4.6 (23)
ReputationStacker$63 per location per monthMonthly or annual; no long-term contract stated and 'You can cancel.YesCapterra 4.9 (59)

Prices as published by each vendor in October 2026. "Not public" means the vendor quotes through sales; see the pricing pages for reported figures.

How to choose

Four questions to ask before a demo

  • Which review sites matter in your industry? Google and Facebook are a given; check the tool covers the niche sites your customers use.
  • Can you see the price? Per-location pricing adds up fast across 10 or 50 locations. Ask for the 12-month total, not the monthly figure.
  • What is the contract? Annual auto-renewing contracts are common at the enterprise end; month to month is common at the small-business end.
  • Who replies to reviews? AI drafts with an approval step save most of the time. Check whether replies post directly to Google or need copying.

Questions

Choosing review management software

What is the best review management software?

There is no single best tool; it depends on size and who runs it. For agencies and growing businesses that want published pricing, Reviewshake starts at $29 per month. Large multi-location brands usually shortlist Grade.us, GatherUp, BrightLocal.

How much does review management software cost?

Published prices in this list start around $5 to $30 per month for one location and run to several hundred per location for enterprise suites. Several of the larger vendors only quote through sales; our pricing pages collect what buyers report paying.

Which review management tools offer white label?

Among the tools we track: ReviewTrackers, Cloutly, Vendasta, ReputationStacker, BrightLocal, LocalClarity, Repuso, Grade.us, Grab Your Reviews (now GiveMe5.ai), GatherUp, ReviewInc, Trustmary, Synup, and Reviewshake on its $199 Agency plan.

How did you pick these tools?

We track 31 review and reputation tools and read each vendor's own pricing and feature pages, plus public G2 and Capterra listings. Picks are grouped by the buyer each tool is built for. We make Reviewshake and list it first, so weigh that.

Product names are trademarks of their owners. This page is not affiliated with or endorsed by any vendor listed.

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